E1 PRIMA

PRIMA is
the one group espresso coffee machine
ready to bring wherever and whenever
the VICTORIA ARDUINO coffee experience.

We called it this way because we believe it is the first step
towards a new frontier and will overcome many boundaries.
It is a new way to prepare and enjoy espresso coffee.
It is dedicated to baristas planning their coffee business,
to roasters that would like to search and offer a serene
coffee experience for their clients, to professionals that desire
a high-quality espresso even at home, and to
all the international community of coffee lovers.

It is a versatile and eclectic coffee machine that opens
to a new way of living and perceiving the coffee experience.

VERSATILE

It is the most compact machine of
VICTORIA ARDUINO.

PRIMA is a professional espresso
coffee machine that guarantees
high-quality standards with
a unique versatility as it easily
adapts to new contexts and settings.

Before Prima, never has a VICTORIA ARDUINO been so flexible and adaptable!
It fits just right into small workspaces. It is ideal for start-ups and renowned
businesses, professional and home use, exclusive boutiques that often change
looks, pop, and classy atmospheres, even where coffee is not the center activity.
For any style and every occasion, there is always a PRIMA that suits you!

ECLECTIC

Today, design is the research of details and distinctiveness. PRIMA can transform while remaining the same
and matches flawlessly with the concept of ECLECTICISM. It can change based on the environment and spaces it sits in, but it can also
change seasonally by modifying its looks and adding fresh new colors and textures that interpret the current trends.

Minimal, made in Italy and refined:
PRIMA stands out not only for
its pure and simple design but also
because it effortlessly adapts to any
environment or setting.
The perfect mix of design and
technology substantially impacted
the structure of the machine and
the internal components. The result
was an extremely compact object,
ergonomic, slim, and elegant.
It is an object that shines under
the spotlight.

COMPACT AND
SUSTAINABLE

The size and the choice of using
resistant and high thermal
efficient material like stainless
steel allow PRIMA to adapt
to any use and limit water
and heat dispersion.

The design, the applied
technologies, and the components
insulation contribute to reducing
environmental impact,
making PRIMA an authentic,
sustainable machine.

new image optimization

The NEO engine (New Engine
Optimization) represents a new
approach to heating water for coffee
extraction using less energy.
Thanks to this technology,
PRIMA can heat the water quickly
and guarantee high performance,
while increasing which are thermally
insulated energy efficiency.
Even if the boilers are smaller
in volume, they are thermally

insulated and protected by
an innovative material that avoids
energy dispersions.
The procedure is efficient, yet simple
and intuitive: only the temperature
must be programmed on the
VICTORIA ARDUINO app.
The machine’s electronic system
does the rest, keeping the
temperature stable during the
entire dispensing phase.