Victoria Arduino presents PRIMA, the versatile and eclectic 1-group professional espresso machine

Welcome Eagle One PRIMA, the 1-group professional espresso machine created to enjoy and offer the best coffee experience whenever and wherever you want.
We called it PRIMA because we believe it is the first step towards a new frontier and will overcome many boundaries. It is a new way to prepare and enjoy espresso coffee. It is dedicated to baristas planning their coffee business, to roasters that would like to search and offer a serene coffee experience for their clients, to professionals that desire a high-quality espresso even at home, and to all the international community of coffee lovers.

“The type of coffee consumed is changing – explains Marco Feliziani, Vice President and Sales Director of Simonelli Group, owner of the Victoria Arduino brand. “Specialty products are more requested, prepared with high quality “gourmet” prime materials produced ethically and sustainably. Quality coffee is becoming a real lifestyle where people search for an exclusive coffee experience even outside the coffee shop, like food trucks, boutiques, offices, homes, and many other settings. PRIMA can interpret the current trends and envision the future more than any other Victoria Arduino machine on the market.”

Versatile and eclectic
Eagle One Prima is a versatile and eclectic coffee machine that opens to a new way of living and perceiving the coffee experience.

Before Prima, never has a VICTORIA ARDUINO been so flexible and adaptable – it fits just right into small workspaces. It is ideal for start-ups and renowned businesses, professional and home use, exclusive boutiques that often change looks, pop, and classy atmospheres, even where coffee is not the center activity.
PRIMA can transform while remaining the same and matches flawlessly with the concept of eclecticism. It can change based on the environment and spaces it sits in, but it can
also change seasonally by modifying its looks and adding fresh new colors and textures that interpret the current trends. With many images for a unique idea of accessible glamour like a tailored dress or fashion accessory, PRIMA is available in many colors and exclusive editions.

Design and sustainable technology
Like in the Eagle One machine, Prima by Victoria Arduino pinpointed a goal: designing a product where workflow comfort meets esthetical and functional qualities while continuing technological research and igniting innovative energy. The result is a perfect combination of esthetics and simplicity. Furthermore, it offers a sustainable design that fully considers the machine’s environmental impact in terms of economic and energy savings.

Prima incorporates NEO technology (New Engine Optimization) that represents a totally new approach the heating water for coffee extraction, using less energy. The design, the applied technologies, and the insulation system drastically reduce environmental impact, making PRIMA an authentic, sustainable machine.
“NEO technology – reminds Lauro Fioretti, Product Manager of Simonelli Group – uses an instant heating system that requires less volume and smaller boilers because only the needed water is heated. Thanks to this technology, PRIMA can quickly heat the water and guarantee high performance while increasing energy efficiency. The boilers size is significantly reduced and covered with innovative insulating material, so any possible energy dispersions are avoided. This way, PRIMA is ready to run in only 8 minutes.
Everything has been designed to be more compact, more performant, and more sustainable.
“The stainless-steel boilers maintain higher pressure levels that allow a greater dry and saturated steam production with an elevated power/speed ratio to reach a superior quality in the cup – continues Fioretti. “The steam regulated by the system Steam-by-Wire is different from other machines of the same category as it is electronically controlled through its new and improved ergonomic levers.”

Simpler and even more digital
Everything becomes simpler, just like using an app and being fully connected. Who buys a PRIMA will immediately have an app that optimizes performance and use. It is possible to set the temperature and see the extraction time and program the steam and hot water—all directly from the app. The user can also verify the machines’ performance, turn it on and off, and set the energy-saving mode. All the functions of a professional device at hand, controlled by a user-friendly and straightforward app.
Moreover, the app can also create recipes, share them, or set those recipes proposed by the users’ dedicated roastery or barista. It can also become a recipe sharing device by going on the section ‘Cloud recipe’ of the Victoria Arduino app.

Where to see the Eagle One PRIMA
Starting from September 19th, Eagle One PRIMA will be available in the Victoria Arduino Experience Labs in Jakarta, London, Shanghai, Sidney, and the Simonelli Group offices in Seattle and Singapore.
From September 28th to October 10th, Victoria Arduino and Prima will be partners of the Milano Design City, an urban exhibition dedicated to design, interpreted as cultural and innovative, with a core focus on sustainability. Prima will be a protagonist in the Milano Design City at the Cappellini showroom situated in via Santa Cecilia 4 and at the Marangoni Institute in via Cerva 24. The machines will be presented in a unique and special embellished environment, respectively. Also, the boutique Cafezal, an excellent roastery and coffee shop found in via Solferino 27, will offer its clientele a relaxed coffee experience using Prima. The machine will again partner with the event Designer’s week 2020, promoted by the Interni magazine during the Milano Design City.