Victoria Arduino expands the PRIMA range

Victoria Arduino expands the PRIMA range with a new model

Victoria Arduino, one of the world’s leading brands in the professional coffee machines and grinders segment, expands the E1 Prima range with E1 Prima EXP. Victoria Arduino’s new single group joins the model launched in 2020 and adds with the possibility to extract the PureBrew.

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E1 First EXP was born for those who imagine tomorrow’s tastes today: the versatility and compactness of the single group coffee machine crosses the technology of a professional machine, all Victoria Arduino expertise and its ease of use. Espresso, milk and Pure Brew Coffee with each experimentation of taste, up to the boundaries of the most innovative mixology, E1 First EXP it is the machine of those who change the rules and expand the boundaries.

Victoria Arduino created E1 First EXP thinking of those who live the present creating the future, the curious, the explorers, the lovers of beauty, to all those who inhabit every territory of taste and dream of tomorrow’s trends today. In fact, the environments where total quality is the figure of each lifestyle experience they expand more and more, contaminating each other to generate new consumer opportunities. From roasters and coffee shops that have spread the culture of quality coffee, the experience of tasting quality drinks expands to a panorama of coffee and no coffee oriented environments in constant renewal. That’s how E1 First EXP becomes the protagonist of precious moments where design meets the intensity of every emotion.

Performance and design

Experimentation admits no limits: the pioneers of taste dream today of tomorrow’s recipes and ingredients. E1 First EXP frees creativity and enhances every ingredient, creating many recipes and cocktails based on espresso, Pure Brew and milk thanks to high-performance technologies and extremely simple to use

The extractive excellence that characterizes each Victoria Arduino machine, joins the rule breaker soul of E1 First EXP, bringing the purity and intensity of the PureBrew in any environment and allowing the experimentation of each ingredient, each preparation and each specialty. Just replace the espresso filter holder with the PureBrew one and change the extraction mode to enjoy many different recipes whenever you want and investigate all the potential of each coffee.
PureBrewit is a new method of extracting coffee in the absence of pressure from a traditional machine. This technology, combined with a new patented double mesh conical filter, allows you to offer a new way of life and enjoy the coffee experience quickly and easily. From the espresso machine and the app it is possible to quickly switch from espresso to PureBrew mode, allowing bartenders with little experience to immediately offer a filter coffee ( Pure Brew ) of excellent quality, while to more experienced ones to define the ideal settings to extract the best flavours from one or more coffees. The ingenious aspect of PureBrew is to create new and innovative ways to accompany customers to step out of their comfort zone and try new extraction methods and new coffees.
Pure Brew’s potential also includes inspiring new possibilities and opportunities to increase its business.  Just like Coffee mixology, a refined practice that aims to recreate an intimate and totalizing tasting experience, capable of involving all the senses. Thanks to PureBrew, high quality coffee and tea enter the list of raw materials used by bartenders, offering the art of mixology to continue experimenting and growing.

Also E1 First EXP incorporate the NEO technology ( New Engine Optimization ) which represents an innovative approach in water heating for the extraction of coffee at low consumption.

NEO, in fact, it exploits the instant heating technology that requires volumes and therefore smaller boilers, as only the water you need is heated. Thanks to this technology, PRIMA is able to heat the water quickly and guarantee high performance, increasing energy efficiency: the boilers have significantly reduced volumes, they are insulated and coated with insulating material that avoids energy dispersions.  In this way BEFORE it is ready to prepare coffee, PureBrew and cappuccinos in just 8 minutes.

Thanks to the compact boilers, in stainless steel and insulated, Victoria Arduino has obtained higher pressures that allow a high productivity of dry steam with a power / ratio/very high speed and superior quality. Steam Steam-by-Wire, unlike other machines in the same category, it is electronically controlled through ergonomically designed levers and therefore simple to use.

Digital and sustainable

E1 First EXP it was designed to reward those who use it with the immediacy of digital, with attention to the environment and with an iconic design and contemporary lines.

Setting, using and programming all in one app. The app Victoria Arduino E1 Prima, downloadable from android and iOs systems, it doubles its functionality: just connect the app to the coffee machine and the system immediately recognizes the model in use ( E1 Prima or E1 Prima EXP ) to offer a browsing experience and an ease of setting recipes truly unique. From the app, in fact, it is possible to set the temperature and extraction time expressed and PureBrew as well as program steam and hot water, check the performance of the machine, check the cleaning settings, set energy savings. All the functions of a professional machine at hand with a simple and intuitive app.
In addition, through the ’appyou can create your own recipes, share them or set those proposed by your trusted roastery or reference bartender on the machine. The app, in fact, can also become a recipe sharing tool in the ‘ Cloud recipe ’ section of the Victoria Arduino App.

Among the characteristics of the E1 Prima family also its small size and the choice of materials with high thermal efficiency. The design, the applied technologies (as in the case of NEO, ed.) And the insulation of the components, all contribute to the reduction of the environmental impact, making E1 First EXP an authentically sustainable machine.

Minimal, made in Italy, refined: E1 First EXP stands out not only for its lines of great purity and simplicity, but also because it adapts optimally to different atmospheres and environments. Its design, combined with technological innovation, has had a strong impact on the shapes and organization of internal components. The new colors sparkling coral, blue pearl, roman coin, metallic lavander, together with the colors black matt, white matt and stainless steel are able to make E1 First EXP so flexible and adaptable to any environment, for a superior visual and gustatory experience.